FRM S.r.l., and Great Product Ventures, Inc. announce a Strategic Partnership to Bring to the US market a modular, affordable, and sustainable technology for vertical farming of bio-fortified plants for personalized nutrition

Cambridge, MA, United States and Rovereto, Italy, FRM S.r.l., a comapny based in Rovereto (TN) which is revolutionizing vertical farming with its innovative and patented system, and Great Product, a venture development company that stages Italian and European companies for financing and successful commercialization in the United States, have announced a strategic partnership focused on the commercialization of high-pressure aeroponic systems for cultivation of bio-fortified plants in the North American market. This alliance allows FRM to bring its scalable, affordable and sustainable solutions to American consumers. Great Product adds another high potential company to its portfolio.

Great Product is a U.S. venture development firm with a unique business model to build, fund and grow European companies in North America. Great Product’s founder has worked with innovative startups in Europe for the past fifteen years and the firm is born out of an appreciation for European innovation and the need to couple that innovation with capital and huge commercial markets. Through its numerous af-filiations and associations, Great Product gives companies immediate access to a large network of quali-fied investors, venture capital firms and Fortune 1000 companies. Great Product’s team is made up of proven entrepreneurs and experts in the critical areas of intellectual property, finance, US government regulations, business development, sales and marketing.

FRM, a startup based in north-east Italy, is focused on the development, production and management of high pressure aeroponic modules for vertical cultivation of bio-fortified plants. FRM wants to tackle the growing problem of micronutrient deficiency in the population, like iron and vitamin B12 deficiencies. In almost every country of the western world, over half of women of childbearing age don’t get the recommended intake of iron, according to a 2019 study. Vitamin B12 deficiency is also a rising concern; the boom in popularity for vegetarian and plant-based diets deprives consumers of meat – the main dietary source of the micronutrient. For FRM the choice to carry out plants production using aeroponics has sev-eral positive implications, in particular a significant reduction in the use of water. FRM system also pro-vides for the recovery of water from the air conditioning module, and spray it directly on the roots of the plants. The water recovery takes place through the adoption of an osmotic system supported by an ozo-nation cycle which guarantees the sterility of the water as well as increasing the oxygenation level of the water.

“FRM is thrilled to collaborate with Great Product’s team “said Stefano Boaretto, CEO of FRM S.r.l. He added: “We strongly believe that the US market is the right place to be for us, and we have chosen Great Product to support us in this mission”.

Jonathan Ramaci, Founder & CEO of Great Product Ventures, adds, “FRM has developed an affordable and modular technology, enabling biofortified, vertical farming closer to the end consumer.”. Mr. Ramaci further added that, “North America dominates the personalized nutrition market because of the rise in awareness among consumers about their health within the region. There has never been a better time for innovative European Companies to embrace the Great Product model as the U.S. market continues to experience geometric growth.”

About FRM S.r.l.
FRM is a startup based in North-East Italy that develops and manufactures vertical farming modules in high pressure aeroponics (growth of plants, small fruits, rare plants, medicinal plants in closed environ-ments), controlled using LED lights. FRM has patented and developed modular solutions for the construc-tion of various types of modules to produce indoor biofortified plants.

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