Great Product Ventures turns customs data, material origin, and ownership history into a passport a single scan can reveal — and turns that scan into an ongoing story between brand and consumer.
Scroll to discover ↓Every GPV passport is built on the same data foundation, but it does two distinct jobs depending on who's reading it.
The most trusted products aren't just the ones that meet requirements. They're the ones that show where they come from and why they can be trusted. DPP brings that foundation to today's products. A consumer instantly accesses sustainability data. A coffee product reveals its origin and certifications. A digital product passport turns complex information into a simple experience. Through Digital Product Passports, authentication and GS1 Digital Link, products become transparent touchpoints that build confidence. The product no longer simply proves compliance. It demonstrates trust.
Long before brands existed, stories did, turning ordinary objects into symbols and sparking the curiosity to return again and again. DPP brings that power to today's products. A whisky reveals its distillery's history. A fragrance unlocks exclusive content. A collector's edition evolves chapter by chapter. Olive Oil tells the story of the growers and the trees. Through AI-powered interaction and immersive content, products become living brand experiences that continue long after purchase. The product no longer simply exists. It becomes part of an ongoing narrative.
The passport your legal and customs teams need to export into Europe at all — built to satisfy ESPR requirements before a single consumer ever scans it.
The same passport, read by a consumer instead of a regulator — turning a QR scan into origin storytelling that builds stickiness between a brand and the person who bought it.
A short walkthrough of how origin, customs, and compliance data become one product passport a consumer can scan.
This is the consumer side of the passport — what someone sees the moment they scan a product, no app required.
A one-time lookup ends the moment it answers a question. A story gives someone a reason to scan again.
Import and export teams already track origin, customs, and compliance data. This connects it to what happens next.
Each product's passport accumulates entries — not issued once and forgotten.
Material sourcing, mill certificates, and supplier data are recorded at the point of manufacture, forming the passport's first entry.
HS classification, duties, and customs clearance records attach automatically as the product crosses borders.
Each unit is assigned its own GS1-standard identifier at assembly — not a shared batch code — so the passport can travel with that specific physical item for its full lifecycle.
A scan at point of sale activates consumer-facing access — warranty registration, care information, and authenticity verification.
Recycling, resale, or take-back pathways are attached to the passport, closing the loop on the product's lifecycle.
Instead of a separate app or punch card, loyalty lives inside the product record a customer already has a reason to open.
Consumers confirm authenticity instantly, building trust before any loyalty mechanic kicks in.
Points, extended warranty, or resale value accrue to the verified passport holder, not a disconnected account.
When a product changes hands, the passport transfers with it — keeping the brand connected through resale.
The same passport infrastructure, applied to what matters most in each category.
Most product data goes stale the moment it's printed. A digital passport doesn't.
Great Product Ventures is a U.S.-based software company. We build the infrastructure that lets import/export teams reuse the customs and origin data they already file with carriers and customs authorities — as the foundation of each product's digital passport, built on GS1 identifier standards with item-level serialization from day one. The EU's Ecodesign for Sustainable Products Regulation (ESPR) will define exact data requirements for priority categories through Delegated Acts expected in 2027, with mandatory compliance following in the years after, and applies to every product placed on the EU market regardless of where it's manufactured.
Great Product Ventures is a partner of the European Innovation Council, offering digital product passport infrastructure to EIC portfolio companies preparing for ESPR compliance.
See how existing customs and origin data becomes a live, scannable product record.
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